Director of Business Development, New Media & Digital
Since 2002, Rob has specialized in licensing APM’s catalog in the exciting world of new media and emerging markets. Creating and re-creating agreements for new business models and partnerships are at the forefront of Rob’s focus and tell the story of his successful track record.
In addition to strategically managing APM’s monetization of digital ad rev, retail sales on digital service providers, ringtones, sound chip products, mobile apps and UGC, Rob has been APM’s video game industry trailblazer, having licensed thousands of songs across hundreds of major console game titles.
“Music has been my greatest passion since childhood. But it’s not just about the music. There’s always something accompanying it. One of my favorite things in life is how music affects and impacts people when it is creatively used and experienced in a production, event or any inspirational moment. I love the power and diversity of music and it’s why I do what I do.”