APM Sports

Augmented crowd sound opens new channel for suppliers

By Dan Daley, Audio Editor

Production teams looking for library and production music and cues have more choices than ever before, including a new entry this year: Arena Waves. Here are some of the leading sources and what they have to offer.

Click here for Tech Focus: Sports Music, Part 1 — Pandemic Spurs Greater Demand.

Music and sports are synonymous with one another.  From highlight reels to stadium intros of your favorite players, and the soundtrack to some of your favorite productions like NFL Films and Monday Night Football.

When Marquee Sports Network, the home of Chicago Cubs baseball launched earlier this year, it was only fitting that they combined the rich history of the team and the music of illustrious clubs in America’s Second City.

“This probably can’t be overstated, it’s the most important catalog in all of sports,” said Tom Hedden, the former Music Director at NFL Films and NFL Director of Music Administration when asked about the NFL Films Music library. “Everything else will always be measured against NFL Films Music.”

The NFL Films catalog is one of the most important in all of sports. We talked with Tom Hedden, the former Music Director at NFL Films and NFL Director of Music Administration, about the early influences of the music, the growth of the library, and how it has been transformative across the sports and media landscapes.

While the sports world is temporarily shut down, members of the sports creative, digital media, and video world are flocking to community forums such as the Sports Creative Community Slack channel.

A recent article published by Sports Video Group "How APM Music Laid the Soundtrack to LSU’s Championship Run" showcases the importance of music and sports content.

As NASCAR wrapped another amazing season with their Ford EcoBoost 400 race, it provided a great opportunity for NASCAR Productions to tell a story of the dream of winning a championship and the nightmare of losing. The intensity of the momentum, the excitement and the joy of victory were enhanced by the power of APM Music's Sound Design and music catalog for Fox Sports.

If you want to know how to build a superior pre-game hype, design engaging gameday experiences, and strengthen the connection between players and fans, don’t miss this interview with our Senior Account Director of Sports & Entertainment, Matthew Gutknecht  by Front Office Sports.