Article by: Bob Frymire, APM Music Key Account Director
In this article:
- Quality Music: Why It Matters
- Is it vetted? Indemnity and more
- Easy access and equitable rates
- Build a relationship (instead of just doing a deal)
The Production Music Association has formed a new committee focused on increasing female representation in production music and the larger media industry.
While the sports world is temporarily shut down, members of the sports creative, digital media, and video world are flocking to community forums such as the Sports Creative Community Slack channel.
The Production Music Association (PMA) announced today that our own Adam Taylor, previously Vice Chair of the PMA Board of Directors, has been appointed as the new Chairman of the PMA. Taylor replaces Randy Thornton of Amphibious Zoo Entertainment, who served as Chairman for five years.
Attending SXSW this year?
Sync your schedule with this list of essential Synchronization/Music Licensing panels selected by the licensing experts at APM.
Jon Bloom of Bloom Films talks about how to make a great movie trailer, how music contributes to the success of a trailer, how to find the right music for trailers and how the quality of music available in libraries has changed over the years.
Jack Wall, video game composer for the Myst game series and many other popular titles, talks about his background, the differences between scoring for film versus games, and the types of cues that he contributed to the Endgame Music Library.
Sid Ganis, who once ran the motion picture marketing campaign for Star Wars, talks about how to market a motion picture successfully. Jeff Garlin, Comedian, Co-star and Executive Producer, talks about what makes a great movie trailer and the importance of using the right music for a movie trailer. Ellen Dimler, Editor of the winning drama trailer, Jarhead, talks about the process of editing a trailer.