APM Music Partners with ReverbNation.com

22 Sep 2010

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Los Angeles (Sept 21, 2010) – APM Music, the largest production music library in North America, announces the launching of “ReverbNation Music", an exclusive production music library supplying high quality independent artist music to producers of television, film, videogames and more, via a partnership with ReverbNation.com, the leading online marketing and promotion platform for over 850,000 musicians, labels, managers and venues.

“The marketplace is inundated with non-exclusive aggregators gathering and offering content en masse with limited if any concern for the artist or client. This has not been beneficial to artists, to clients or to the marketplace as a whole,” stated Adam Taylor, APM Music president.

APM established the partnership to address issues affecting the licensing of indie music into programming and is founded upon the pillars of quality content and representation, fair price for artist and client, and freedom from worry about copyright claims. In contrast to other indie song licensing programs, the music in the ReverbNation Music library is exclusive to APM, is vetted by both ReverbNation and APM for quality and any potential copyright issues, and is backed by APM’s indemnification guarantees. The program offers artists access to the powerful APM distribution channel system.

Utilizing its deep understanding of artists’ fanbases and popularity, ReverbNation invites a select group of artists to audition for the library. Every track is then reviewed by APM’s music department prior to acceptance into ReverbNation Music. This process ensures that the library enjoys the same quality as every other track in the APM catalog. Auditions are ongoing with new music being added to the library continuously.

This rigorous dual vetting offers producers a collection of fully cleared indie music of the highest quality at APM’s regular library rates, completely risk-free and indemnified by APM against any issues that could derive from sampling, non-exclusivity or copyright claims.

“Not only does APM offer a tremendous distribution channel for the ReverbNation artists, but they share our values and a common vision around innovation in indie music licensing,” says Michael Doernberg, ReverbNation CEO. “ReverbNation is committed to bringing the best opportunities to its artist community, and it is difficult to find a more perfect partner than APM.”

To review, download and license songs from the ReverbNation Music library, go to search.apmmusic.com or call APM’s Music Directors or Client Services at 323-461-3211.

About APM Music
APM Music (a joint venture of EMI Music Publishing and Universal Music Publishing), the largest and most diverse collection of original music available to entertainment and media producers, provides North American-based production clients with exclusive access to over 300,000 tracks of music produced specifically for use in film, television, radio, and new media productions.
Some of APM’s key clients include CBS, NBC, ABC, Fox, ESPN, MLB, PGA, Universal, Discovery, Current TV, MTV, BBDO, Electronic Arts, Oprah Winfrey and thousands of others. Recent APM Music credits include: “Avatar”, “The Backup Plan”, “Date Night”, “Prince of Persia”, “Glee”, “Gossip Girl”, “Mad Men”, “30 Rock” , “Big Bang Theory”, “Call of Duty: Modern Warfare 2” video game, “Assassin’s Creed 2” video game and “Monsters vs. Aliens” video game.

For more information, please visit www.apmmusic.com and follow APM at www.facebook.com/apmmusic and www.twitter.com/apmmusic.

About ReverbNation
ReverbNation is the leading online music marketing platform used by more than 850,000 Artists, Managers, Record Labels, and Venues to grow their reach, influence, and business across the internet. ReverbNation provides free and affordable solutions to individual Artists and the music industry professionals that support them in the areas of web promotion, fan relationship management, digital distribution, social media marketing, direct-to-fan e-commerce, fan behavior measurement, sentiment tracking, Web site hosting, and concert booking and promotion.
ReverbNation’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional functions used by the music industry into one comprehensive and easy-to-use business application – helping virtually any artist grow their revenues, and providing insight into how each marketing input contributes to overall outcomes. For more information, please visit ReverbNation.com and follow ReverbNation on Twitter: www.twitter.com/reverbnation.