Media Post Announces The 2023 Creative Media Awards Winners

Media Post announced the winners of the 2023 Creative Arts Awards on February 2nd at The University Club, New York.

This year's Best in Show Award went to "Hands-free" by Goodby Silverstein & Partners for Cheetos. The cool commercial showed how the Cheetos' sticky orange dust launched the "hands-free" revolution in tech, from Roomba vacuum cleaners to self-driving cars.

Here's the complete list of 2023 Creative Arts winners:

Branded Entertainment: Brand/Product Placement

• Comforts of Home by Mediahub for Client: TracFone Wireless, Inc. / Advertiser/Brand: Straight Talk Wireless

Influencer Marketing

• Zeus & Hera by Goodby Silverstein & Partners  for BMW

Branded Entertainment: Contests/Events/Experiential

• #WingIt2WinIt LikeMeat Scavenger Hunt by Horizon Media’s Blue Hour Studios  for LikeMeat

Branded Entertainment: Original Film/Video

• Cooper's Bar by AMC Networks Content Room  for Bacardi

Business Media

• Nexstar Digital: We Deliver What Matters Most by Nexstar Digital  for Nexstar Digital

Content Marketing

• Comforts of Home by Mediahub  for Client: TracFone Wireless, Inc. / Advertiser/Brand: Straight Talk Wireless

Native Marketing

• Bottomless Brunch at Colman's by AMC Networks Content Room  for Diageo

Data

• World's Best Cat Litter for the World's Best Cat by TRG  for World’s Best Cat Litter

Creative

• Aussie Kids x BDG BeYOUtiful Hair Book by Carat  for Procter & Gamble

Media Plan

• Hands-free by Goodby Silverstein & Partners  for Cheetos

Multicultural/LGBT Media

• OGX’s Love Is In The Hair by UM  for Johnson & Johnson: OGX

New/Emerging/Experimental Media

• Halo Drone Activation at SXSW 2022 by Paramount+  for Paramount+

Online Media: Branding

• How Not to Suck at Money by Crossmedia  for Invesco QQQ

Outdoor Media

• Sonic Prime: Enter the Shatterverse by Netflix with Infillion and Mediahub USA  for Netflix

Performance Media & Marketing (including Direct Response, TV, Email, etc.)

• Doesn't Kill to Ask. by StrawberryFrog for Northwell Health.

Print (magazines and newspapers)

• Lifting Up Nurses, Lifts Up Us All by UM  for Johnson and Johnson

Research/Consumer Insights

• Doesn't Kill to Ask. by StrawberryFrog for Northwell Health.

Social Media

• Evil Social Media Campaign by Paramount+  for Paramount+

TV or Interactive/Enhanced TV

• Dynamic, Data-Fed Native CTV Ad Campaign by Origin  for Visit Florida