The idea that the music one might hear on the radio or through other corporate driven venues is the best that bands or musicians can offer is ridiculous. Some bands choose to focus on the idea that music cannot be contained in a three and a half minute song with a defining hook and groove, and that life is too intrinsic and random to be trapped by someone else's idea of what will sell. Music is not a product for Sunny So Brite.
In a review by J-Sin at Smother.net, he writes about Sunny So Brite’s new album, “... indie rock can still be clever without sounding capricious and forced..., this isn’t some nerdy art rock fodder that only kids who spend entirely too much time in retro t-shirts will like.”
Sunny So Brite has a mature sophistication that comes from being fundamentally bored with the mundane baby food some bands call lyrics. Thirty-five-year-olds should have more to say about the subtleties and idiosyncrasies of daily life rather than tout the riches of adolescent angst and materialistic bling. And Sunny So Brite is fighting for the lost generation and all the generation extras left over by the original bands that made a whole genre of music that corporate America had to call “Alternative”. Now Big Labels seek out bands that already sound like bands that they’ve readied for the radio. When a band is trapped by that kind of product placement mentality it has no room to explore and experiment.
Alternative Rock Review wrote about The New American Century, “This is the kind of record, such as Pink Floyd’s Dark Side Of The Moon, The Smiths’ Meat Is Murder, or Radiohead’s OK Computer, that is greater than the sum of it’s parts...think of The New American Century as a novel - no chapter skipping here.”
Kyrby Raine from Shotgun Reviews wrote, “It’s been a couple of years since the American Underground has given birth to something artistically inventive.”
And finally, Adam Harrington of Whisperin and Hollerin wrote, “It would smack of rock-critic laziness to dub Sunny So Brite as ‘The Radiohead of the American South,’ but I’ll do so anyway.”