Hollywood Reporter's Editorial Director of Features, Paula Parisi, interviews Rio Caraeff, Vice President and General Manager for Universal Music Mobile US.

SHOW NOTES:

0:10 - Intro - Hollywood Reporter's Editorial Director of Features, Paula Parisi, interviews Rio Caraeff, Vice President and General Manager for Universal Music Mobile US. Caraeff discusses cell phone use for digital music, the world-wide market of cell phones and the popularity of certain genres of digital music.

1:21 - Rio Caraeff describes the type of people who typically use cell phones for digital music, including songs and ring tones, and what percentage of the cell phone market they make up.

2:51 - Caraeff talks about the world-wide usage of cell phones, such as how many phones are sold every year and what areas in the world have major growth in cell phone use and sales. He also talks about the many different uses people have for cell phones world- wide, such as instant messaging, music and gaming, amongst others.

4:25 - Caraeff discusses in what areas UMM-US has had the most success in their mobile music business. He also talks about the current change in trends from downloading only ring tones onto cell phones to full length songs and music videos.

5:59 - Caraeff describes what genres of music are currently the most popular for download, including rap and hip-hop and he also discusses how their music catalog is starting to change from the current popular genres to others like rock or oldies.

This podcast is produced by the world’s most diverse, innovative and largest production music library and music services company, APM Music.

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