APM Music and Film Composer Jeff Rona Release Innovative LiquidCinema™ Trailer Music Library: New Production Music Library for Use in Motion Picture Advertising, Promos, Commercials, and Underscores Unveiled
LOS ANGELES (September 2, 2008) – APM Music, the world’s largest provider of production music for use in film, television, radio, games and new media announces the launch of LiquidCinema, its new film trailer music library created by award-winning film composer and music producer Jeff Rona.
“Jeff and his team of accomplished co-composers have created a top-quality music library for scoring film trailers and TV promos. The library is structured with the style and formulas most utilized in motion picture advertising,” said Adam Taylor, President of APM Music. “The LiquidCinema music library is written with an enormous amount of emotion and each track conveys its own unique feeling. There are a wide range of beginning, middle and end tracks with back-ins, remixes, alternate versions, drones, hits, stings, and variations for simple editing”
“The Liquid Cinema music library has been carefully written and arranged to provide music in shorter sections that move an audience through visuals with a sense of immediacy and musicality; no single track tries to tell the entire story,” says composer Jeff Rona. “All too often, music supervisors must carve out and separate a specific musical passage from a longer cue, which is unnecessarily time consuming. LiquidCinema cues are concise and focused, so cues can be easily edited or mixed together to work in a wide range of circumstances. Working with live orchestra, singers, drummers, and instrumentalists, and with world class movie score engineer James T. Hill at the console made our tracks sound simply brilliant.”
During the two years spent developing the new trailer music library, Rona met with dozens of top music supervisors and trailer editors for feedback. He saw the need for music that works with the modern montage approach to trailer and promo music, while providing deep emotion to the narrative elements. The initial 6-volume boxed set contains the following key trailer categories:
1. Cinematic Apocalypse: Dark thrilling action and tension with live orchestra, choirs, thunderous percussion and more, delivering scores that are exciting, frightening, bold and energetic.
2. Cinematic Action & Adventure: Exciting, percussive orchestral and choir scores for super heroes, dark heroes, and villains along with music for chases, global intrigue and more.
3. Cinematic Emotions & Drama: Music for emotions from sad to happy, romantic to melancholy, with pieces ranging from orchestral to contemporary rhythms and more. Top pop writers work alongside film composers for a range of style and feeling.
4. Cinematic Contemporary Action: Hard-edged modern blend of swaggering synchs, blazing guitars and burning, distorted beats. Attitude and drive pump up the energy and pace.
5. Cinematic Horror & Suspense: From live orchestral scores to ambient and frightening soundscapes. Music to thrill, scare, get your heart racing or put you on the edge of your seat. Features a unique set of evolving electronic drones.
6. Cinematic Hip-Hop: Dramatic urban beats, inspiring words and emotional instrumentals. Top hip hop producers and film composers have teamed to create authentic grooves for scenes both dark and heroic.
Jeff Rona’s motion picture music credits include “Traffic,” “Mission: Impossible 2,” the theme music for the 2008 Olympic Regatta and he has contributed to scores for films such as “Prince of Egypt,” “Chill Factor” (composer), and collaborated with Hans Zimmer on film scores such as “Black Hawk Down,” “Gladiator,” “The Fan,” “Toys,” and with Steven Spielberg to score the Dreamworks television series “High Incident,” ” Ridley Scott’s “White Squall,” “The Thin Red Line,” and television shows “Homicide,” “Profiler”, “Brotherhood” and “Chicago Hope.” Rona’s work writing for APM Libraries in the past has lead him to develop LiquidCinema, which marks his entrée into producing and organizing a complete trailer library. He is also the author of the very popular book "The Reel World: Scoring for Pictures.” Among the musical artists contributing to LiquidCinema are:
David Edwards (2008 Olympics, commercials, “American Teen,” “Brotherhood”), Laurent Apffel (“Chaos Theory,” “Escape”); Jane Antonia Cornish (British Academy Award winner); Bill Conn (“Shrek,” “Armageddon”); Lee Curreri (“Fame,” “Men Seeking Women”); David Gamson (Madonna, Chaka Khan, “Wayne’s World,” “Mission: Impossible II”); Scott Marcussen (“Fight Night,” “Mercenary for Justice”); Bill Meyers (Madonna, Earth, Wind and Fire, “Dreamgirls,” “Team America: World Police”); Ryan Perez-Daple (“Dr.Fugazz,”, “Couple Trouble”); Darrell Raby (“Alternate Endings,” “Thomas in Bloom”); Steve Tushar (remix artist, “American Wedding,” “Kicking and Screaming”); Ed White (“Mr. & Mrs. Smith,” “Cloverfield”); and, James T. Hill (engineer for James Newton Howard, Hans Zimmer, Harry Gregson-Williams and many more), each a veteran in their respective film music genres.
Liquid Cinema enhances APM’s major role in the film trailer business by joining its well-established group of motion picture trailer libraries, Siren Cues, Epic Score, Sonoton Trailer Tracks and Sonic Elixir, as well as 100s of popular trailer cues from APM's 30 vast libraries.
The LiquidCinema music library is available now for audition, download and licensing at www.apmmusic.com/myapm or by calling your APM Account Executive.
About APM Music
APM Music, a joint venture of EMI Music Publishing and Universal Music Publishing, the largest and most diverse collection of original music available to entertainment and media producers, provides North American-based production clients with exclusive access to over 300,000 tracks of music produced specifically for use in film, television, radio, and new media productions. The company also produces the award-winning Film & TV Music Podcast, featuring one-on-one interview with film composer and music supervisors at www.apmmusic.com/podcast.