Launch APM Search

Controversial Groupon Super Bowl Ads Feature Tracks from APM Music

NOTE: February 11, 2011 -- The Groupon "Save the Money" ads seen during the Super Bowl have been pulled from the air by Groupon. In the company blog, CEO Andrew Mason wrote: "We will run something less polarizing instead."

>Learn more about Groupon's reasons for pulling the ads

>Read the Groupon blog posts


February 9, 2011

If you were watching Super Bowl XLV last Sunday, you likely caught the new controversial Groupon "Save the Money" commercials... Well, it turns out the "Save the Money" campaign actually DOES SAVE you money, but also incorporates a strategy to help GIVE TO CHARITIES also.

 

"You Can Help" ad starring Timothy Hutton features the track: SCD 817 #23 “Heartfelt and Poignant”

 

"A Fragile Balance" spot starring Cuba Gooding Jr. features the track: LQC 3 #6 “Release (No Percussion)”



LISTEN to these featured tracks in MyAPM:
> SCD 817 #23 “Heartfelt and Poignant”
   
> LQC 3 #6 “Release (No Percussion)”


LEARN MORE about the controversy:  
> Discover the strategy behind the commercials
> Curious what Greenpeace has to say about this?
> Join the discussion and/or donate 


 

Share Link: Share Link: Bookmark Google Del.icio.us Digg Facebook Myspace Reddit Technorati Stumble Upon

Contact Us

Questions about your account?
Contact Client Services now at 323.461.3211 or clientservices@apmmusic.com

world_map_small_la.ny.toronto
REACH US BY PHONE:
Monday - Friday  9AM - 6PM ET/PT
Hollywood: 323.461.3211
New York: 212.856.9800
Toronto: 416.225.5525

CUSTOM MUSIC

ad resonate6

ad apmsearch v2

ad music for ad7

ad reality programming sm

ad social video kit

ad around the world kit