Key Account Director, New Media & Games
Rob focuses heavily on cutting edge media with an emphasis in the video game industry. Since 2002, Rob has licensed thousands of APM compositions and recordings into hundreds of best selling game titles and helped to form meaningful partnerships between APM and the game industry. Rob also specializes in other new media markets such as ringtones, user-generated content, digital music retail sales, cover songs, commercials, custom music projects and other various mechanical models. Cairns' various roles at APM involve business development, negotiations, marketing input and keeping clients informed about unique aspects of our catalog while ensuring easy access to its wealth of content.